Overview

Larrivée | Web Redesign for E-commerce

Creating a Modern Digital Presence for Heritage Instruments

Overview (Student Project)

Larrivée is a boutique guitar builder based in Oxnard, California. The company’s primary goal is to provide affordable luxury instruments for its players. However, its website presents a few noticeable issues, causing friction for users wanting to browse and purchase from the shop.


This e-commerce redesign for both desktop and mobile platforms involves restructuring Larrivée's information architecture and navigation, adding a direct checkout process for all products, and overhauling the brand's outdated visual design.

Role

Product Designer

Timeline

November 2023 | 2-Week Sprint

Tools

Figma, FigJam, Whimsical

This case study will be available soon!

© 2024 Yoon Han

© 2024 Yoon Han

© 2024 Yoon Han