Larrivée is a boutique guitar builder based in Oxnard, California. The company’s primary goal is to provide affordable luxury instruments for its players. However, its website presents a few noticeable issues, causing friction for users wanting to browse and purchase from the shop.

This e-commerce redesign for both desktop and mobile platforms involves restructuring Larrivée's information architecture and navigation, adding a direct checkout process for all products, and overhauling the brand's outdated visual design.